The buyer’s words are the filter.
Wortox AI is an e-commerce platform where categories, products and the store itself adapt on the fly. A shopper writes what they need and the store builds the matching category page, instead of sending them through menus and filters.
The first store on Wortox sells professional security and surveillance gear.
Every step between landing and buying costs sales.
Studies of online stores, the best known from Amazon, found that every 100 ms of delay costs about 1% of sales. Clicking through categories, opening filters and scrolling past the wrong products is that delay, many times over.
A widely cited industry figure, not a measurement of Wortox.
- Intent over keywords
- Search should understand sentences, not just words, and run inside the store, with no outside widget adding delay.
- Speed is a budget
- Wortox keeps one for the page and for the whole path to the cart: no plugins nobody can tune, nothing it does not need.
- The store owns everything
- The infrastructure and the data belong to the store, with no black boxes and no plugin lock‑in.
Sample products, rendered for this page.
Type what you need. Watch the page build itself.
A sample security store with 43 products. Write a sentence or pick one below; the filters, the category title and the products follow as you type.
Outdoor 4K cameras with night vision under €300
6 products match every filter.
What the store understood
- Camera
- Outdoor
- Night vision
- 4K or better
- Up to €300
Bullet Camera B8
€149
4K · Outdoor · Night vision · Wired
Vandal Dome Camera D8
€179
4K · Outdoor · Night vision · Wired
Turret Camera T8
€199
4K · Outdoor · Night vision · Wired
Colour Night Bullet Camera B8C
€229
4K · Outdoor · Night vision · Wired · Two-way audio
Wi-Fi Outdoor Camera O8
€239
4K · Outdoor · Wireless · Night vision
Solar Camera S8
€279
4K · Outdoor · Wireless · Battery · Solar · Night vision · Two-way audio
Scripted demo: a small rule-based parser over invented sample products, running in your browser. The product itself uses a language model over the store’s real catalogue.
From a sentence to a category page
Categories and their properties are created on the fly, products come in variants, and filters, product pages and search follow on their own.
- 1
The shopper writes a sentence
In their own words, the way they would ask a good salesperson.
outdoor 4K camera with night vision under 300 - 2
The sentence becomes filters
GPT-4o-mini turns it into category, brands, properties and price range. It only uses the category's real properties; filters that cannot exist are dropped instead of guessed.
- Camera
- Outdoor
- Night vision
- 4K or better
- Up to €300
- 3
The store builds the category page
The database searches the real catalogue with those filters. The page answers in plain language, and only with products that exist.
Outdoor 4K cameras with night vision under €300
Bullet Camera B8
€149
Vandal Dome Camera D8
€179
Turret Camera T8
€199
Colour Night Bullet Camera B8C
€229
- 4
Delivered fast
Search runs inside the store, on a serverless back end on AWS: Lambda, API Gateway and S3, with no plugins in the way.
- Storefront
- API Gateway
- Lambda
- MongoDB
What it’s worth, on an example
A store that answers product questions by phone, email and chat, and writes every product page by hand. Change the numbers to match yours.
Which camera, which recorder, will it fit, is it in stock.
- Answering product questions35 h
- Writing product pages13 h
Wortox AI is a custom build, so there is no list price. The AI search runs on GPT-4o-mini and is billed per use by the provider.
An illustration built on assumptions, not a measurement.
Want the shortest path from landing to buying in your store?
Wortox AI is a custom build, so there is no list price. Tell us about your catalogue and we will tell you what it would take.